Color your ‘vita’ with ONITSUKA TIGER DENIM
A series featuring Japanese-made denim, brightening your ‘vita’ (life) with vibrant colors.
Iconic designs and colors will turn everyday moments into something special.
LOOK BOOK
PRODUCT
THE CRAFTSMANSHIP
BEHIND DENIVITA DENIM
The encounter between Okayama denim and Onitsuka Tiger.
From this union emerges a style cherished across generations.
A Passion for Yellow
Indigo blue is carefully washed away, then layered with yellow.
A delicate process that preserves the depth of indigo while allowing yellow to radiate vividly—creating a singular hue that cannot be replicated.
A Commitment to Made in Japan
From preparing the fabric to guiding the needle, the mastery and aesthetics of artisans bring a distinctive character to every piece of denim.
Onitsuka Tiger denim, woven with Japanese skill and sensibility.
Experience its unique allure.
STORE
Available at the following stores.
- Beijing HUAMAO flagship
- Beijing SKP-S
- Shanghai CENTRAL PLAZA
- Shanghai Plaza 66, China
- Shanghai Zhangyuan
- Chengdu THE ATRIUM
- Chengdu IFS
- Ningbo Hankyu
- Wuhan SKP, China
- Shenzhen Luohu MixC
- Milan, Italy
- Barcelona, Spain
- Regent, United Kingdom
- Paris, France
- SOGO Fuxing, Taiwan
- Taipei 101, Taiwan
- Fashion Walk, Hong Kong
- Gwangbok, Korea
- Dosan Park, Korea
- Garusugil 2, Korea
- Siam Square One, Thailand
- Icon Siam, Thailand
- Pavilion, Malaysia
- Tun Razak Exchange, Malaysia
- Ngee Ann City, Singapore
- THE ONITSUKA ION orchard, Singapore
- DFL Promanade, India
- George st., Australia









